The 7 principles of effective brand-building creativity

Marketers are obsessed with change and the technology that is driving it.

But there's something that's far more important to them that never changes: the human brain - the hardware that all this new technology runs on.

In this talk Tom Roach explores the fundamentals that all marketers need to understand and that all effective marketing communication needs to be built on: the 7 principles of effective brand-building creativity.