5 ways Gen Z are changing the world

At 25 years old, the Gen Z generation is at last entering the workforce.

For MICE businesses, adapting and evolving to meet the expectations of this new group is a must in order to survive and thrive.

This session will explore the top 5 topics that are key to appealing to today's newest customers and employees values first: Sustainability and Inclusion, Digital Nomads: Hybrid Events Immersive Experiences: Physical & Metaverse Teamplay over individual: Social Experiences Lovebrands – Rethinking people/ brand relationships.