SingapoReimagine MICE Virtual Show

Our MICE industry is fuelled by limitless possibilities as we continue to reimagine business event formats through creativity and the use of technology.

We were heartened to see the SingapoReimagine MICE Virtual Show come to life last month – the first such collaboration between STB and local MICE players. At the two-day show, about 1,000 participants joined us online for a live panel discussion with industry leaders on organising pilot events in Singapore, and meetings with leading suppliers and exhibitors.

Besides connecting like-minded partners, the virtual show also showcased locally curated programmes including live-streamed cultural and leisure tours, and culinary masterclasses by celebrity chefs. Watch on to find out how our MICE, tour and F&B industries came together to create this one-of-its-kind MICE show for participants in a 3D environment.